Help raise public awareness

Our national adoption recruitment campaign—a partnership of the US Children’s Bureau, AdoptUSKids, and the Ad Council—promotes adoption from foster care and raises awareness of more than 123,000 children and youth who are waiting to be adopted.

Built around the theme "You don’t have to be perfect to be a perfect parent," this annual campaign uses humor to reassure prospective parents that they don’t have to know it all to be a perfect parent, they just need to be there.  

The current campaign highlights the need for adoptive families for teens.

Watch all of the campaign videos on our YouTube channel.

Read a press release announcing the launch of the current campaign on October 25, 2018, in English or in Spanish.

Donate media space


Lending donated media space to this awareness campaign will help us find adoptive families for the children and youth who need the support and stability of a forever home.

Request a customized PSA for local distribution

Find and access localized PSAs for your area on PSA Central. Refine your search by filtering for specific asset types, your designated market area (DMA), and your state on the left-hand side of the page.