For the media

Connecting children and families

AdoptUSKids is a project funded by the US Children’s Bureau to raise awareness of the need for foster and adoptive families and support the efforts of states, tribes, and territories to find families for children and youth in foster care.

We offer the country’s most comprehensive free photolisting of children in foster care who are awaiting adoption. Families who register on can search for children based on criteria including age, gender, location, and conditions, and read detailed narratives describing their interests and needs. These families also post their own profiles, which can then be searched and viewed by caseworkers searching for families for children.

There are more than 5,000 children and 2,500 families registered on

Read more about AdoptUSKids.

National adoption recruitment campaign

You don’t need to be perfect to be a perfect parent

The US Children’s Bureau, AdoptUSKids, and the Ad Council work in partnership to create a national multimedia public service advertising campaign each year that raises awareness about the need for foster and adoptive families.

Built around the theme "You don’t have to be perfect to be a perfect parent," this campaign uses humor to reassure prospective parents that they don’t have to know it all to be a perfect parent, they just need to be there.  

This annual campaign is now in its fourteenth year.

Read a press release announcing the launch of the current campaign on October 25, 2018, in English or in Spanish.

Learn how to expand the reach of the campaign by donating media space or requesting a customized ad for local distribution. 

The recruitment campaign ads raise awareness of thousands of older children waiting to be adopted.

Meet our experts

Bob Herne, national project director, AdoptUSKids

Bob has over 30 years of experience in the field of human services. Before joining AdoptUSKids, he most recently served as CEO of Sierra Forever Families in Sacramento, CA.

Bob has a master’s degree in social work and is nationally recognized for his work in the youth permanency movement. He has taught at the Catholic University of America and is a 2013 recipient of the North American Council on Adoptable Children’s Adoption Activist Award.

Volunteer speakers bureau

AdoptUSKids identifies and prepares families, youth, and professionals throughout the country to share their stories, experience, perspectives, and knowledge of adoption and foster care at public events and with the media. Read some of our families’ and young people’s stories on our blog.

Contact our national campaign director to request information or an interview.

In the news

  • AARP Bulletin story about older adults who adopt teens features two AdoptUSKids spokesfamilies. (April/May 2018)
  • Inside Edition story, “Young, Single Dad Adopts 3 Sons: 'There Are No Days Off',” profiles a father who found his third son on the AdoptUSKids website. (December 2017)
  • New York Times Well Family article, “Adoption and the Single Guy,” features an interview with National Project Director Kathy Ledesma. (November 2017)
  • People magazine story about a celebrity adopting from foster care includes an interview with AdoptUSKids National Project Director Kathy Ledesma answering the “big questions” about adoption. (December 2015)
  • USA Today guest column, "Holidays look different with a family," authored by AdoptUSKids National Project Director Kathy Ledesma, describes the difference being adopted can make for teens in foster care. (November 2015)

Learn more about adoption from foster care