Raising awareness of the need for adoptive families

You can’t imagine the reward of adopting a teen

Now in its sixteenth year, our National Adoption Recruitment Campaign promotes adoption from foster care and raises awareness of the more than 122,000 children and teens who are waiting to be adopted.

This year’s multimedia campaign features new videos and radio ads that showcase the many moments that make adopting a teen rewarding. Each PSA ends with “You can’t imagine the reward,” reminding prospective parents that teens in foster care can help them grow in unexpected ways.

Of the 5,000 children in foster care actively photolisted on AdoptUSKids, 44 percent are 15–18 years old.

The National Adoption Recruitment Campaign is a partnership of AdoptUSKids, the Children’s Bureau, and the Ad Council.

Watch all the campaign videos on the AdoptUSKids YouTube channel.

Members of the media