Raising awareness of the need for adoptive families

You can’t imagine the reward of adopting a teen

Now in its fifteenth year, our National Adoption Recruitment Campaign promotes adoption from foster care and raises awareness of the more than 123,000 children and teens who are waiting to be adopted.

This year’s multimedia campaign includes videos, radio, digital, and print ads that showcase the many moments that make adopting a teen rewarding and highlights the stories of families who have adopted from foster care. Each PSA ends with “You can’t imagine the reward. Thousands of teens in foster care are ready to make an impact on your life,” reminding prospective parents that teens in foster care can help them grow in unexpected ways.

Of the more than 5,000 children in foster care actively photolisted on adoptuskids.org, 42 percent are 15–18 years old.

Read the press release announcing the current campaign.

The National Adoption Recruitment Campaign is a partnership of AdoptUSKids, the Children’s Bureau, and the Ad Council.

Watch all the campaign videos on the AdoptUSKids YouTube channel.

Members of the media