Join Our PSA Campaign

The cornerstone of our public awareness outreach is a series of public service advertisements (PSAs) with the theme "You Don’t Have to Be Perfect to Be a Perfect Parent." This award-winning campaign, done in partnership with the U.S. Children's Bureau and Ad Council, illustrates that children in foster care don’t need perfection; they need the commitment and love a forever family can provide.

2011 Campaign Focus

The latest series of television, radio, Web, billboard and bus shelter ads focus on the plight of preteens in foster care (children who are ages 8 to 12). There are more than 26,000 preteens currently available for adoption, and this year’s campaign is an effort to raise awareness about that.

Children’s Bureau data shows that the older a child gets, the more difficult it is for them to find a permanent home. Lending donated media space to this important campaign will make a difference in our effort to recruit adoptive families for these children. For additional campaign information, read our campaign fact sheet (PDF - 26KB) or contact Allison Mantz at 202-331-9153 or amantz@adcouncil.org.

View the ads below and find out more about running one of these spots.

TV and Radio Spots

To view the television and listen to the radio spots, use the video player above.

Billboard and Bus Shelter Ads

To view the full-size billboard and bus shelter ad, click on any of the pictures below.

Print Ads

To view the full-size print ads, click on any of the pictures below.