AdoptUSKids For the Media

 For the Media


We welcome inquiries from the media. If you’re a reporter, email us at or call us toll-free at 888-200-4005 between the hours of 9 a.m. and 5 p.m. EST.

AdoptUSKids is a multi-faceted, federally funded project whose mission is to raise public awareness about the need for families for children in foster care, and assist States, Territories, and Tribes to recruit and retain foster and adoptive families and connect them with children. 

To accomplish this mission, AdoptUSKids provides the following services:

  • A national public awareness outreach campaign done in coordination with the Ad Council and Children's Bureau through radio, print, and TV public service advertisements with the theme “You don’t have to be perfect to be a perfect parent."

    The 2014 PSA campaign launched on November 18 at an event in Washington, D.C. View a multimedia press release about the event in English or Spanish.

The project is managed through a cooperative agreement (grant #90CQ0003) with the Children's Bureau of the U.S. Department of Health and Human Services, Administration for Children and Families.

Real Stories About Adoption And Foster Care

We have media spokesfamilies and youth across the country ready to share their stories with you on how adoption and foster care changed their lives.

Meet the Children

Learn more about children in foster care, including adoption and foster care demographics and statistics across the nation.

Join our PSA Campaign

Help raise awareness of the need for foster and adoptive families by donating media space to the public service advertisement campaign, "You don't have to be perfect to be a perfect parent."

Caseworker of the Month

Read about outstanding efforts being made every day around the country in the field of child welfare.

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Watch video: Who is AdoptUSKids?


Who is AdoptUSKids?

Watch this short video on how AdoptUSKids works to help children in foster care find permanency. Find out more about us

Read our news and announcements to learn what is new in the field of adoption and foster care.
Use our free resources to strengthen your efforts to recruit foster and adoptive families, facilitate interjurisdictional placements, and enhance your agency’s ability to provide good customer service.