Raising awareness of the need for adoptive families

You can’t imagine the reward of adopting a teen

For nearly 20 years, our National Adoption Recruitment Campaign has continued to promote adoption from foster care and raises awareness of the 114,000 children and teens who are waiting to be adopted.

This year’s campaign public service advertisements (PSAs) feature actual adoptive families sharing their adoption from foster care stories, detailing how rewarding the journey has been for both parents and teens—in their own words.

Teens play an active role in choosing their family in the adoption from foster care process, and the decision to become a family is a reciprocal and powerful one. In the campaign’s new “Parents Adopted” PSAs, actual adoptive parents reminisce about how they too were “adopted” during this emotionally-rewarding, mutual process. Together, adoptive parents and teens share openly about choosing to be each other’s family.

The tag line, “You Can’t Imagine the Reward,” is meant to show prospective parents that adopting a teen can foster a life of deep and mutual rewards.

Read more about why teens need families and the rewards of adopting older children.

The National Adoption Recruitment Campaign is a partnership of AdoptUSKids, the Children’s Bureau, and the Ad Council.

The recruitment campaign ads raise awareness of thousands of older children waiting to be adopted.

Watch all the campaign videos on the AdoptUSKids YouTube channel.

Members of the media

Visit our media page to read press releases and media coverage.
Contact our national campaign director with questions about the ad campaign.
Learn how to support this important initiative with donated media by contacting Mary Zost at The Ad Council.