Help raise public awareness
Our national adoption recruitment campaign—a partnership of the US Children’s Bureau, AdoptUSKids, and the Ad Council—promotes adoption from foster care and raises awareness of the 112,000 children and youth who are waiting to be adopted.
Built around the theme "You don’t have to be perfect to be a perfect parent," this annual campaign uses humor to illustrate that youth in foster care don’t need perfection; they need the commitment and love a permanent adoptive family can provide.
The current campaign highlights the need for adoptive families for older youth.
Watch all of the campaign videos on our YouTube channel.
Donate media space
Lending donated media space to this awareness campaign will help us find adoptive families for the children and youth who need the support and stability of a forever home.
- Contact our communications and marketing director with questions about the national ad campaign.
- Learn how to support this important initiative with donated media by contacting Valerie Rastetter at The Ad Council.
- Read a press release announcing the 2016 campaign.
Request a customized PSA for local distribution
Find and access localized PSAs for your area on PSA Central. Refine your search by filtering for specific asset types, DMAs, and states on the left-hand side of the page.